Nicola George appointed Managing Director of Allianz personal lines broker business

Allianz has announced the appointment of Nicola George as the Managing Director (MD) of its personal lines broker business in the UK, which will undergo a rebranding from LV= Broker to Allianz on May 1st.

George’s appointment follows Mike Crane’s decision to step down from his role as MD of LV= Broker after over eight years of service.

Crane, who joined LV= GI in 2008, received praise from Serge Raffard, MD of Allianz Personal, who states, “I want to personally thank Mike for his fantastic leadership, along with all the support and guidance he has given me since I started in this role.

“The broker business is an important part of personal lines, with 1,200 brokers servicing 1.4m policyholders, with around 750K of these with an LV= Broker brand branded policy.

“We are re-branding the LV= Broker business to Allianz in May, and so with this exciting new chapter ahead, now feels a natural point for Mike to hand over the reins. We wish him all the best.”

In her new capacity, George will be responsible for spearheading the strategic growth of this integral part of the overall Allianz family.

She joined LV= in 2022 as Portfolio Pricing Director Broker, where she made significant contributions to the business’s success.

Prior to that, George worked at Aviva for over 11 years, most recently serving as Head of B2B Pricing. She also spent six years as an Actuarial trainee at Aviva plc.

Raffard expresses his enthusiasm for George’s appointment, explaining, “Nicola is an established leader who brings invaluable experience and insights into this key role. She understands the dynamics of the personal lines broker market thoroughly, and we’re excited to see how she will grow and develop our presence.”

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